Founded in 2004 by the multi-faceted Pharrell Williams, Icecream is his vibrant approach to expressive fashion. A subsidiary of Billionaire Boys Club, the visionary artist creates playful designs with bold logos & colors across a variety of clothing and accessories. The Hidden Hoodie is decorated in a multi-colored all-over print. Among the design is are cleverly hidden Icecream cone logos. Pictured is the Icecream Hidden Hoodie in Ponderosa Pine.