Taking a unique and new spin on streetwear in 2004, music icon Pharrell Williams and NIGO founded the brand ICECREAM, a subsidiary of Billionaire Boys Club. In ICECREAM’s well recognizable font, the brand’s name is curved across the chest. A mixture of colorful icons is spread across the front and back of the shale based tee. Pictured is the Icecream Melted S/S Knit in Shale.
